Thursday, May 9, 2013

PCIJ And Comelec Tap Kiefer Ravena For An Election PSA

Ateneo Blue Eagles star Kiefer Ravena really knows how to put his celebrity to good use. Here he is in a public service announcement for the Philippine Center for Investigative Journalism and the Commission on Elections.

[Hat tip: FireQuinito on Twitter]

That Ravena, a college athlete who's not even twenty years old, is now the face of numerous products and causes shows how far the UAAP has come.

If memory serves me right, as late as 2002 when the Blue Eagles were winning their first Men's Basketball championship following a thirteen-year title drought, no one on the squad, let alone the league, appeared in advertisements. That would change with Chris Tiu, who joined the team the very next year, but I think even he had just the one product endorsement while he was playing for the ol' Blue and White.

Fast-forward a mere decade and already I can't count with one hand the number of active endorsements Kiefer has.

Setting aside the thorny issue of the propriety of collegiate or amateur athletes having endorsement deals, it's a testament to Ravena and the people around him that they've been able to maintain, even grow, his quote-unquote brand. From all appearances he seems levelheaded, keeps his nose clean, and maintains that wholesome reputation that makes him a good role model as well as a sought-after product pitchman. The Ateneo community cannot sing this young man's praises enough.

(But did he really have to wear those colors for a photo op for his latest endorsement? Ha ha.)

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